Digital Marketing
Trapped in the Data-Sharing Dilemma
Are the benefits of data sharing with platforms worth the long-term price?
Platforms & Ecosystems
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Platforms & Ecosystems
How Platform Strategies Continue to Create Value
Five key principles explain how to use platforms to create value in the digital economy.
Business Models
Will Self-Driving Technology Be Uber’s Make or Break?
The MIT SMR Strategy Forum examines how self-driving cars will affect Uber’s on-demand transportation success.
Business Models
Blockchain Is Changing How Media and Entertainment Companies Compete
Blockchain is poised to help media and entertainment companies rethink their business models and monetize value.
Crisis Management
Platforms That Grow Are More Than Matchmakers
For platform businesses, matchmaking isn’t everything. They’re also risk minimizers for buyers and sellers.
Customers
Putting Customer Experience at the Center of Digital Transformation
Digital growth often comes at the expense of customer experience, but a new approach offers a win-win.
Corporate Social Responsibility
Corporate ‘Purpose’ Is No Substitute for Good Governance
Any corporate purpose, however laudatory or noble that mission may be, must be accompanied by strong governance.
Corporate Social Responsibility
With Great Platforms Comes Great Responsibility
How do we prevent bad actors from using social media platforms to manipulate the public?
Collaboration
Maximizing the Impact of Enterprise Social Media
Enterprise social media is most effective when both cultural and IT factors are addressed.
Business Models
Why Some Platforms Are Better Than Others
Business models that use platform network effects for competitive advantage risk may not be viable.
Business Models
Could the Big Technology Companies of Today Be the Financial Advisers of Tomorrow?
Trust in its brand (and its reach) positions Amazon to expand into financial services.
Business Models
For a Return on Platform Investment, Focus on New Capabilities
Developing new capabilities is the key to platform innovation that adds value to an organization.
Business Models
Platform Sprawl Leaves No Industry Behind
Platforms are rapidly becoming an essential part of doing business.
Global Strategy
Leading to Become Obsolete
Haier CEO Zhang Ruimin is transforming a manufacturing giant into a platform for entrepreneurship.
Developing Strategy
What You Need to Know Before Starting a Platform Business
There’s probably never been a better time for platform businesses. But they aren’t easy to launch.
Platforms & Ecosystems
Choosing Scope Over Focus
New digital technologies are changing the rules of competition by expanding the boundaries of what a company can handle and introducing new sources of advantage.
Financial Management & Risk
How Blockchain Will Change Organizations
Blockchain technology offers a way to transfer not just information, but value.
AI & Machine Learning
Competing for Talent in the Platform Economy
What’s happening this week at the intersection of management and technology.
Platforms & Ecosystems
Free Webinar: Platform Strategy and the Internet of Things
Professor Marshall Van Alstyne on how platform strategy and IoT combine to produce value for all players in the ecosystem.