Social Media Strategy

Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.

Smaller, often more private and interactive online communities and platforms are reinventing the way brands and consumers connect.

To make social platforms a more positive force, we must understand the phenomena that drive them.

Why hasn’t the proliferation of social media resulted in long-lasting social and business change?

The Winter 2016 issue of MIT SMR explores how transparency effects the power structure.

By tweeting, CEOs have an opportunity to initiate and influence online conversations.

“Lawsourcing” campaigns are helping smaller organizations advance legal and public relations goals.

Preparing the McDonald’s “Our Food. Your Questions.” campaign put the company through a kind of “culture shock.”

Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.

The NHL’s following on Pinterest outscores all other sports leagues. Its secret: a mastery of social media strategy.

There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.

An audio briefing of the 2014 social business research report by MIT Sloan Management Review and Deloitte.

Many of us have had a moment when we click “send” and realize our message is going to the wrong person. Now what?

Nestlé UK had customers vote for a new candy bar flavor — and increased customer engagement.

The mission of the American Red Cross is to alleviate human suffering during emergencies by mobilizing volunteers and donors. It’s using social media to help.

A panel at the 2014 South by Southwest festival highlighted five ways to avoid a social media crisis.

Renault’s Chief Digital Officer builds a Digital Factory of an unusual sort.

Nestlé’s global marketing head Pete Blackshaw talks about the challenges of managing social media.

Danish shipping and energy company Maersk Group learned to embrace the social media spotlight.

Younger employees often have procedural understanding of social media but need strategic vision.