Social Media Marketing

To reach Gen Z’s media-savvy digital natives, your marketing strategy needs to change.

MIT Sloan’s Sinan Aral discusses social media as a marketing tool that can have a positive impact — if used ethically.

Influencer marketing offers a big return when done right. But many companies are doing it wrong.

Are the benefits of data sharing with platforms worth the long-term price?

Online and off-line customer conversations about your brand require separate marketing strategies.

To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.

Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.