Innovation Strategy
Balancing Valued Tradition With Innovation
Even iconic products need updates to stay relevant, but businesses can retain loyal customers while attracting new ones.
Product Market Strategy
Latest
Innovation Strategy
Mastering the ‘Name Your Product Category’ Game
The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.
Customers
Is Your Company As Customer-Focused As You Think?
Managers can gauge their company’s customer focus by posing a set of five specific questions.
Developing Strategy
How Companies Become Platform Leaders
Under the right circumstances, companies of any size can grow to become platform leaders.
Marketing Strategy
Rethinking Consumer Boycotts
INTELLIGENCE: New developments, research and ideas in management
Analytics & Business Intelligence
Double Agents
INTELLIGENCE: RESEARCH BRIEF: Assessing the role of electronic product-recommendation systems.
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