Product Life Cycle

A new framework can help companies fine-tune their product demand forecasting by using human and AI agents in concert.

To comply with new sustainability rules, consumer brands need much more visibility into products’ chemical compositions.

Goods made from reused materials are more appealing when customers are primed to spin a narrative about their history.

From faster drug trials to fully “conscious” cities, digital replicas are changing innovation.

Digitization of physical products and production has become an emerging idea in sustainability.

Many companies overlook the potential of new applications for products they have sold for years.

The ideal window of opportunity to enter a new industry starts when a dominant category label is introduced.