Digital Marketing
Micro Utility With Gen AI: Shopify’s Miqdad Jaffer
On the Me, Myself, and AI podcast, Miqdad Jaffer explains how Shopify is using generative AI to empower entrepreneurs.
Online Retail
Latest
Customers
Does AI Help Reduce Wasteful Holiday Gifting?
Strategy experts weigh in on the macroeconomics of using AI technology to match people to presents.
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.
Supply Chains & Logistics
Reshaping Supply Chains for a Post-Pandemic World
Learn how to navigate post-pandemic supply chains in this recent webinar with MIT professor Yossi Sheffi.
Customers
As Stores Reopen, Which Customers Are Most Likely to Return?
Which retail customers will return to in-person shopping as the economy reopens — and why?
Marketing Strategy
Growth Opportunities for Brands During the COVID-19 Crisis
Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Supply Chains & Logistics
‘Just Enough’ Piracy Can Be a Good Thing
Small-scale piracy sometimes offers surprising benefits for IP rights holders.
Disruption
How Retail Responds to Disruption
Retailers can avoid displacement and connect with customers by focusing on digital experience.
Marketing Strategy
Beyond the Speed-Price Trade-Off
Advances in inventory and sales analytics make it possible to deliver products both cheaply and quickly.
Digital Marketing
Avoid These Five Digital Retailing Mistakes
Retailers need to understand how website features and advances in AI affect consumer behavior.
AI & Machine Learning
How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon
Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.
Global Strategy
How to Compete in China’s E-Commerce Market
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
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