AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.
Online Marketing
Latest
Digital Marketing
10 Principles of Modern Marketing
Lessons from technology marketing industry leaders in the digital era.
AI & Machine Learning
Five AI Solutions Transforming B2B Marketing
AI offers a helping digital hand to overburdened B2B marketing departments.
Global Strategy
Lessons From China’s Digital Battleground
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
Digital Marketing
Pass the Word: Peer Influence Has Big Impact on Online Market Dynamics
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Business Models
The Store Is Dead — Long Live the Store
Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.
Digital Marketing
The Power of Product Recommendation Networks
Online product recommendation networks can spread demand from one product to another.
Digital Marketing
Customizing Social Media Marketing
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Collaboration
Social Business: Flat or Hierarchical? A Surprising Answer
“Loosely coupled” organizations are models for managing a social media-driven business environment.
Analytics & Business Intelligence
Innovating With Analytics
Data-savvy organizations are using analytics to innovate — and to gain competitive advantage.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
Digital Marketing
How Not to Market on the Web
Ads that complement online content can be effective — but not if they rouse consumers’ privacy concerns.
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