Innovation Strategy
Creating Better Innovation Measurement Practices
Improving a company’s measurement of innovation requires a holistic view of its innovation process.
Metrics
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Climate Change
A Three-Point Approach to Measuring Supply Chain Sustainability
Supply chain sustainability reporting depends on context, collaboration, and communication.
Analytics & Business Intelligence
‘Moneyball’ for Professors?
There’s a boom in using analytics for human resource decisions. Tenure decisions should be next.
Climate Change
Sustainability Reporting: One Size Fits Nobody
Investors prefer reporting that allows easy comparisons of companies’ progress on sustainability.
Climate Change
What Makes a Supply Chain Sustainable?
A sustainable supply chain requires more than just following the law, undertaking audits, or increasing transparency.
Boards & Corporate Governance
Are Nonfinancial Metrics Good Leading Indicators of Future Financial Performance?
Do nonfinancial metrics accurately reflect performance? That depends on what you measure — and how.
Analytics & Business Intelligence
Monitor, Measure, Incentivize: Is Management as Simple as That?
Stanford economist Nicholas Bloom’s study of 30,000 firms identifies the practices common to well managed operations.
Analytics & Business Intelligence
Avoiding Analytical Myopia
The blinders and focus that work well to optimize the details of a problem may prevent managers from seeing other options.
Digital Marketing
Why Your Company Is Probably Measuring Social Media Wrong
Social media environments challenge managers to think in nonlinear ways about their business.
Analytics & Business Intelligence
Mining Data at PayPal to Guide Business Strategy
As PayPal moves to increase its market share, global business analytics will play a pivotal role.
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Digital Marketing
Can You Measure the ROI of Your Social Media Marketing?
Effective social media measurement turns the traditional ROI approach on its head and measures investments made by customers in social media.
Marketing Strategy
Does Promotional Pricing Grow Future Business?
Deep discounting strategies provide decidedly mixed long-term benefits.