Digital Marketing
Five Guidelines for Digital Retailing
Consumer behavior holds the key to online retail success.
Internet Marketing
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Data & Data Culture
Raising the Bar With Analytics
Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.
Global Strategy
How to Compete in China’s E-Commerce Market
Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.
Social Media
The Big, Insidious Business of Social Network Fakes
Online postings written for hire pose “a concrete threat to online communities” says a new paper.
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