Technology Innovation Strategy
If You Think Big Data’s Challenges Are Tough Now…
By 2020, most new data will be generated not by people but by sensors and embedded, intelligent devices.
By 2020, most new data will be generated not by people but by sensors and embedded, intelligent devices.
General Electric argues that productivity growth will increase as the industrial Internet emerges.
“Web site morphing” means that communicating — and selling — will never be the same.
Is the Internet just another marketing channel like direct mail or home shopping? Or will it revolutionize global marketing? Will large multinationals lose the advantages of size, while small start-ups leverage the technology and be-come big players internationally? The authors discuss the different opportunities and chal-lenges that the Internet offers to large and small companies worldwide. They examine the impact on global markets and new product development, the advantages of an intranet for large corporations, and the need for foreign government support and cooperation.