Marketing Strategy
Ethnography in Action at Wells Fargo
Wells Fargo Bank used ethnography to better understand how customers use its products.
Customer Data
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Data & Data Culture
Raising the Bar With Analytics
Managers have an increasing appetite for analytics, according to a 2013 MIT Sloan Management Review / SAS survey.
Customers
Why Managing Consumer Privacy Can Be an Opportunity
Managing consumer data courteously can be a way to build a good relationship with customers.
Marketing Strategy
How to Identify the Best Customers for Your Business
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Analytics & Business Intelligence
Location Analytics: Bringing Geography Back
Remember geography lessons in school, painstakingly memorizing the longest rivers, cultures of various regions, the state capitals?
Ethics
Ethical Quandary in the Age of Big Data: Avoid Creepiness
There isn’t yet a common vocabulary for discussions around the ethical use of big data.
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