Marketing Strategy
Why Personalization Matters for Consumer Privacy
Consumers’ concerns about data privacy are offset by a desire for personalized service.
Customer Data
Latest
AI & Machine Learning
The Public Sector Can Teach Us a Lot About Digitizing Customer Service
Australian social service agencies are taking the lead in using bots to improve services.
Digital Marketing
Trapped in the Data-Sharing Dilemma
Are the benefits of data sharing with platforms worth the long-term price?
Analytics & Business Intelligence
The Hidden Side Effects of Recommendation Systems
Recommendation algorithms don’t just reflect consumer preferences — they also shape them.
Developing Strategy
Creating Satisfying Customer Experiences With Machine Learning
Northwestern Mutual has found that KPIs are necessary for the future of marketing.
Developing Strategy
Let Your Digital Strategy Emerge
The intersection between what’s possible and what’s desired is where a business will succeed.
Security & Privacy
Will Consumer Privacy Concerns Limit the Use of Big Data?
The MIT SMR Strategy Forum examines whether privacy concerns limit the use of consumer data.
Digital Marketing
Your Customers May Be the Weakest Link in Your Data Privacy Defenses
Apps that encourage users to share contact information expose companies to a huge security liability.
Analytics & Business Intelligence
From Winning Games to Winning Customers: How Data Is Changing the Business Side of Sports
Sports analytics leaders are now using data to understand fans as well as they know their players.
Analytics & Business Intelligence
#MITSMRChat: Insights on Customer Engagement Through Analytics
MIT SMR hosts a Twitter chat on analytics and customer service on March 1, 2018, at 11 a.m. EST #MITSMRChat.
Content Sponsored by Google
The 3 Challenges Organizations Confront on the Road to Data-Driven Marketing
The key lessons learned by Sprint, Bayer and Tapestry in implementing data-driven strategies.
Analytics & Business Intelligence
The Coming Consumer Data Wars
Tough new EU data security laws mean that consumers’ data is about to become more valuable.
Analytics & Business Intelligence
Improving Customer Service and Security With Data Analytics
Though customer service is a key analytics focus, it offers potential for security improvements too.
AI & Machine Learning
How Analytics and AI Are Driving the Subscription E-Commerce Phenomenon
Subscription e-commerce uses AI to offer personalized, low cost, convenient products. It’s working.
Analytics & Business Intelligence
Customer Relationships Get the Data Treatment
A new data tool from South Africa’s Nedbank helps its clients understand their customers better.
Analytics & Business Intelligence
A Data-Driven Approach to Customer Relationships
South Africa’s Nedbank uses analytics to help its clients reassess their customer relationships.
Analytics & Business Intelligence
Remapping the Last Mile of the Urban Supply Chain
A new wave of data innovation offers unprecedented promise to crack the black box of effective urban deliveries.
Analytics & Business Intelligence
Using Unstructured Data to Tidy Up Credit Reporting
Equifax credit reporting agency is beginning to incorporate unstructured data from sources such as social media.
Business Models
Thriving in an Increasingly Digital Ecosystem
To prepare for digital disruption, companies need to consider which of four business models to adapt.