Executing Strategy
Rebuilding the Relationship Between Manufacturers and Retailers
Manufacturers can benefit by tailoring their approaches to a retailer’s specific business model.
Business Relationships
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Marketing Strategy
How to Identify the Best Customers for Your Business
Pursuing growth opportunities without defining your ideal customers can hamper profitable growth.
Collaboration
What You Can Learn From Your Customer’s Customer
Getting ideas from customers is a norm; some companies get ideas from customers’ customers, too.
Executing Strategy
Building Effective Business Relationships in China
Developing trust between Chinese and Western executives still takes time — and attention to detail.
Collaboration
Why Strong Ties Matter More In a Fast-Changing Environment
New research by Marshall Van Alstyne challenges the existing theory about the value of strong ties versus weak ties.
Marketing Strategy
Are Many of Your Customers Unprofitable?
Certain types of marketing techniques — those aimed at increasing customer lifetime value (CLV) — can be linked to stock price increases.
Collaboration
The Power of Reconnection — How Dormant Ties Can Surprise You
The Web has made it easier than ever to reconnect with long-lost professional colleagues. Does it pay to do so?
Marketing Strategy
Increasing Profits, Sans Pain
Jonathan Byrnes offers techniques to improve your organization’s profitability.
Collaboration
Connecting the Dots in the Enterprise
Andrew McAfee’s new book looks at Enterprise 2.0 tools as a way to span organizational networks.
Marketing Strategy
Why the Highest Price Isn’t the Best Price
Organizations can pick price points that provide both profits and long-term value to suppliers.
Executing Strategy
Creating Value Together
In buyer-supplier relationships in which companies depend on one another, performance may improve.
